Makeup Revolution's Conceal & Define Concealer in 50 Shades - the product that broke the internet upon its launch in 2018 - remains the gold standard for concealers whatever your budget. Multiple award winner. Cruelty free, vegan and best selling. A Conceal & Define concealer is sold every 20 seconds in the UK. Why? This lightweight, high-coverage concealer with a matte finish covers imperfections, evens skin tone and counteracts dark circles. Its crease-proof, long-wearing, intense pigment lasts for 16 hours and can be used to contour and add definition. The crow's foot applicator allows for a smoother application that doesn't drag on the delicate skin of dark circles. Plus, it's now non-comedogenic, which means it won't block pores and won't cause breakouts. We believe in its brilliance so much that we've asked 50 Revolution fans from around the world to participate in our Zero Retouch campaign.

The range of 50 shades ranges from the palest to the darkest and is suitable for 7 undertones. It's the cult concealer that everyone needs. Join Makeup Revolution and discover your perfect concealer combination.

✅ 16 hours duration
✅ Matte finish
✅ Crease proof
✅ 50 ringtones
✅ Cruelty free
✅ Vegan
✅ Non-comedogenic

How To Use:

Apply a few dots under your eyes and blend out using a synthetic brush or damp blending sponge under blended and flawless. Apply 1 dot to blemishes or dark spots and blend with finger, brush or sponge, building up if necessary. To contour dot a shade 2-3 shades darker than your complexion around the perimeters of your face, in the hollows of your cheekbones and anywhere you wish to give extra definition, and blend out with a synthetic brush or sponge. For added staying power, finish with a setting powder and fixing spray to lock your flawless finish in place all day.